For more than 50 years, Imperial Flooring America has proudly served as a leading flooring store in Eugene, Oregon, helping homeowners, builders, and business owners create spaces that are both beautiful and functional.
Since opening our doors on May 1, 1970, our flooring store has built lasting relationships throughout Eugene—often called The Emerald City—by delivering expert guidance, high-quality flooring products, and dependable service rooted in integrity.
From small residential updates to large-scale commercial and property management projects, our experienced team provides personalized solutions tailored to your lifestyle, budget, and design goals. We offer comprehensive in-home services and professional installation to ensure a seamless experience from start to finish.
At Imperial Flooring America, we believe that beautiful rooms start with the right foundation—and we’re here to help you make confident flooring decisions every step of the way.
Imperial Flooring America has been family-owned and operated since 1982, when Keith Gubrud purchased the business with a vision rooted in quality craftsmanship and customer-first service. His son, Doug Gubrud, joined the company after graduating from the University of Oregon in 1984, bringing fresh leadership while honoring the values that made Imperial Flooring America a trusted name in Eugene.
Following Keith’s passing in 1991, Doug and his mother, Elaine, led the company together, guiding it through years of growth and change until Elaine retired in 1998. Today, Doug proudly continues the family legacy in his hometown, overseeing daily operations and ensuring every customer receives honest guidance, fair pricing, and exceptional results.
We are deeply grateful to our loyal customers and our dedicated team members—many of whom have been with us for decades. Their commitment, expertise, and passion are the foundation of our long-standing success in the Eugene flooring community.
As a locally owned Oregon small business, Imperial Flooring America is committed to supporting the community that has supported us for generations. We believe in giving back through meaningful partnerships and charitable involvement that directly benefit local families. One of the organizations we proudly support is the Angel Hair Foundation, a private, Eugene-based nonprofit that provides hair systems to children who have lost their hair due to medical conditions such as cancer. We actively encourage our customers to learn more about and support this incredible organization and its mission.
In recognition of our 50th anniversary, Imperial Flooring America was featured in Eugene Magazine. The article, “A Flooring Legacy: Celebrating 50 Years at Family-Owned Imperial Floors” by Julie Winsel, highlights our journey, values, and lasting impact within the Eugene community. Our commitment to Eugene extends far beyond flooring—we are proud to serve and support our neighbors, today and for generations to come.
When you visit Imperial Flooring America, you’ll discover a carefully curated selection of flooring designed to meet the needs of modern homes and businesses. Our knowledgeable flooring specialists take the time to understand your design preferences, functional requirements, and budget, allowing us to recommend solutions that truly fit your space. Whether you’re renovating a single room or planning a full property upgrade, our flooring options include:
Our team stays current with design trends, material innovations, and installation best practices, ensuring you receive flooring that performs beautifully for years to come.
Imperial Flooring America offers more than just flooring—we provide additional products that help complete your space with cohesive style and functionality. Our showroom features:
Our specialists can help coordinate colors, textures, and finishes to ensure every element of your space works together seamlessly.
From concept to completion, our full-service approach makes your flooring project simple and stress-free. We proudly offer:
Our experienced installers and project managers ensure every detail is handled with care, precision, and professionalism.
Ready to begin your flooring remodel or design project? Contact Imperial Flooring America in Eugene, OR, below to schedule a free consultation or visit our showroom.
Eugene, OR | Springfield, OR | Junction City, OR | Harrisburg, OR | Corvallis, OR
We have access to an extensive selection of the finest flooring available, including hardwood, carpet, luxury vinyl, tile, laminate, and more. With the backing of the co-op, our buying power lets us offer high-quality floors at surprisingly affordable prices.
Imperial Flooring America
355 Lincoln Street
Eugene, OR 97401
Monday
8:00AM - 5:30PM
Tuesday
8:00AM - 5:30PM
Wednesday
8:00AM - 5:30PM
Thursday
8:00AM - 5:30PM
Friday
8:00AM - 5:00PM
Saturday
9:00AM - 3:00PM
Sunday
Closed
