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Two customers talking to a salesperson at Imperial Flooring America
About Us

Who we are

Two customers talking to a salesperson at Imperial Flooring America
Flooring America is locally owned and operated by regional experts. By shopping at Flooring America, you’re supporting your community, and you’ll enjoy personalized service that you won’t find elsewhere.

Beautiful Rooms Begin at Imperial Floors

For over 50 years, Imperial Flooring America has been Eugene, Oregon's first choice in floor coverings. When the doors first opened on May 1st, 1970, the team at Imperial Floors never could have expected the sense of community, friendship, and longevity that the business would come to know in "The Emerald City". Our team of dedicated flooring professionals is delighted and eager to get to know each of our customers and help with all flooring and interior design needs. We offer comprehensive in-home services and are very experienced in commercial and residential property management. Our showroom contains materials from industry-leading manufacturers, including luxury vinyl, laminate, carpeting, hardwood, and tile. We look forward to meeting you at our Eugene, OR, location.

We would like to extend a large "thank you" to our customers for their continued business throughout the years, and to our staff - many of whom have stayed on since the beginning. Imperial Flooring America has been family-owned and operated since 1982 when Keith Gubrud purchased the business. Doug Gubrud, Keith's son, has helped to lead at Imperial Flooring America since graduating from the University of Oregon in 1984. Doug and his mother, Elaine, took over when Keith passed away in 1991, co-operating until Elaine retired in 1998. Doug is now carrying on the family legacy in his home city. 

In The News & Our Community

As an Oregon small business, Imperial Flooring America strives to support the community through programs and charities that benefit our residents. We proudly sponsor The Angel Hair Foundation, a private, local nonprofit that helps children who have suffered from hair loss due to medical illnesses such as cancer. We actively encourage our customers to support the foundation in providing hair systems to children in need.

Having recently celebrated Imperial Flooring America's 50th anniversary, Imperial Flooring America was featured in Eugene Magazine. Learn more about our store's history in Julie Winsel's article, "A Flooring Legacy: Celebrating 50 Years at Family-Owned Imperial Floors".

We are committed to our community and to serving our customers, generation after generation, with the best possible products and services. Our goal is your satisfaction. We look forward to serving you.

Our Flooring Store Offers a Diverse Selection of Materials

Visit our flooring store to browse a wide assortment of stunning flooring options. Offering everything from luxurious tile to classic hardwood, you are sure to find the perfect selection for your project awaiting you. When you share your design aspirations with our knowledgeable specialists, we work with you to find an exceptional selection that meets your preferences and budget. Let us help you realize your creative visions by helping you find exceptional products for all of the following:

Imperial Flooring America internal photo

Additional Products


Service Areas
  • Residential Installation
  • Commercial Installation
  • In-Store Area Rug Binding
  • Home Builder Services
  • Property Management Services
  • Window Treatment Installation
  • Shower System Installation
  • Free Room Measurement
  • Special Financing

Eugene, OR

Springfield, OR

Junction City, OR

Harrisburg, OR

Corvallis, OR

Contact Us today to get started with your flooring remodel.


Proud To Be Locally Owned

When you support a store that is locally owned and operated like ours, you know that we understand your needs better and will take care of you at every step. You know you can trust us with your home improvement projects because your neighbors have — just read their reviews.

Empowering Communities

We’re proud to be part of a strong cooperative that invests in our community, sustains family businesses, bolsters our local economy, and supports friends and neighbors.

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We Provide A Better Shopping Experience.

By coming together, local Flooring America stores are also able to benefit their customers with resources they wouldn’t have individually. They have access to an extensive selection of the finest flooring available, including hardwood, carpet, luxury vinyl, tile, laminate and more. Incredible buying power makes it possible to offer these high-quality floors at surprisingly affordable prices.

Products Offered At This Store

Our Location

Imperial Flooring America

355 Lincoln Street
Eugene, OR 97401

Monday - Friday

8:00AM - 5:30PM


9:00AM - 4:00PM